About Johnnie Walker Blue Label Ultra
The Ultra bottle is the result of a 5-calendar year quest by Johnnie Walker’s operator, Diageo, to discover the most sustainable and lightest packaging doable when retaining the posh aura in the franchise and its Unique mixture of whiskies, which involve ultra-exceptional Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
The end result observed glass becoming hand-blown into a teardrop form. For The very first time in the brand’s historical past, the enduring sq. Johnnie Walker bottle has long been reformed.
Diageo’s experimented with sustainable packaging in advance of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the suggestion from the spear for glass—specifically for organizations wishing to sell in Europe.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
World wide Structure Director at Diageo, Jeremy Lindley who led the design task, claimed, “Johnnie Walker Blue Label Ultra was born away from an ideation session thinking about the way forward for luxury. With other categories moving towards light-weight – for instance eyewear and significant-effectiveness cycling – we questioned regardless of whether luxury spirits could follow accommodate. “We took our vision to some team of qualified glassmakers and in the course of a five calendar year take a look at-and-understand method gradually discovered how to build stylish, light-weight glass.
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The end result is really an market-initial that, and obtaining exquisite attractiveness, showcases what luxurious, lighter-bodyweight, lower-carbon bottles of the long run could look like. As Component of the Diageo Spirit of Progress motion plan, Johnnie Walker aims to decrease the excess weight of glass Utilized in its packaging; an ambition that's targeted at decreasing the quantity of carbon emissions related to packaging.three Even though the technological innovation is not nevertheless accessible to start bottles of this fat at scale, forever, the information Johnnie Walker has garnered is by now becoming applied to lightweighting initiatives through the Diageo portfolio.
. The Formerly claimed ‘lightest fat Scotch whisky bottle’ was introduced by a UK retailer and weighed about 298 grams.
With less than 888 bottles released globally, Each individual bottle is independently numbered and introduced in a very luxury collector’s scenario.
We're in this article whenever you're wanting to take the plunge with Johnnie Walker and find out cocktail recipes, new product launches and the newest from our environment of whisky.
This is the globally allotted release made from scarce stocks, which includes whisky from ghost distilleries which are now not in Procedure. Under 888 bottles were built around the globe.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo In combination with this, Diageo has announced that a royalty-totally free license towards the patent will probably be offered to anybody who needs to join Johnnie Walker in its mission. Lindley said: “Rather than keep this new expertise close to our upper body, we’re energized to be offering a royalty-free licence to our granted British isles patent to the globe.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
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That is a a single-off bottle for now illustrating the artwork in the possible, for a style experiment and redefining light-weight as luxury. We are going to continue to apply these learnings through the wider Diageo array.
Dr. Walker sought out liquids from distilleries including Oban, Brora and Royal Lochnagar, in addition to a number of ghost whiskies, 1st built in distilleries that have due to the fact shut.
Johnnie Walker got down to advance the spirits field by experimenting with lightweight glass for its luxurious whiskies, motivated from the development in direction of 'fragile' in lieu of 'large' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, here weighing just 180g with no closure.